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Prime Capital began as an idea based on necessity and opportunity.
But not our sense of opportunity—yours. Let us explain.
Back in the day, when entrepreneurs like you needed access to capital to secure critical productivity equipment for your business, the options available tended to put financial handcuffs on your business. This often involved locking yourself into an agreement based on the realities of the day, along with the unfavourable credit conditions that followed.
Businesses have always changed, and a 10-year business plan used to be the norm. However, we understand today that business plans are far more agile and move quickly thanks to new technologies. This new reality means that businesses need to be able to respond to changing conditions on the fly to stay competitive. Back on the lender side of things, we found the financial sector has not kept pace.
This is where Prime Capital’s vision was born.
By leveraging new technologies the same way entrepreneurs do in their fields, we are helping more businesses secure critical assets faster and with more predictability in their budgets.
We’re not content to simply get you over the finish line. Your success is our success, and with a flexible leasing plan for your heavy equipment, you can start achieving tomorrow’s results today.
Click through our timeline to learn more
Prime Capital is Founded
$’s under portfolio: 10 million
Contracts: 500
$’s under portfolio: 12 million
Employees: 5
Contracts: 1000
$’s under portfolio: 50 million
Employees: 10
$’s Under Portfolio: 100 million
Contracts: 2000
Employees: 25
$’s Under Portfolio: 160 million
Contracts: 2700
Prime Capital is Founded
$’s under portfolio: 10 million
Contracts: 500
$’s under portfolio: 12 million
Employees: 5
Contracts: 1000
$’s under portfolio: 50 million
Employees: 10
$’s Under Portfolio: 100 million
Contracts: 2000
Employees: 25
$’s Under Portfolio: 160 million
Contracts: 2700
Prime Capital is Founded
$’s under portfolio: 10 million
Contracts: 500
$’s under portfolio: 12 million
Employees: 5
Contracts: 1000
$’s under portfolio: 50 million
Employees: 10
$’s Under Portfolio: 100 million
Contracts: 2000
Employees: 25
$’s Under Portfolio: 160 million
Contracts: 2700
businesses supported in financial growth
Canadians impacted by our work
of volunteer hours dedicated to local causes
individuals educated through financial literacy programs
businesses supported in financial growth
Canadians impacted by our work
of volunteer hours dedicated to local causes
individuals educated through financial literacy programs
In 2017, we partnered with the Unleashed Results team to participate in their Delivering Compassion initiative. Here, like-minded community leaders, organizations, and willing committed humans come together to assemble and deliver hundreds of meals for Edmonton’s less fortunate citizens.
One of the things our team noted, was the many folks who received the meals thankfully, but were woefully dressed in the frigid, -30ºC weather. Just a couple of hours in the cold was a stark reminder of how difficult it is to live without a place to call home—especially when the weather turns freezing.
An evening of teamwork turned into a team-inspired project: What if we could collect goods from our network of amazing partners, vendors, and clients, to provide a ‘backpack’ full of personal items to bring a little warmth to those living mostly on the streets in our very cold winters? They even came up with an initiative title, based on our core value, #WGYBackpack.
The team worked with local charities to research, build up a list of needed items from various city shelters, and a plan. A few months later, the first year’s 200 backpacks were assembled and delivered to the Mustard Seed.
Our team’s feeling about this initiative? “This was the best team-building exercise we have ever done.”
Each year the goal grows from 200, 300, and beyond! Get in touch to learn how you can help make this year even bigger.
Raising Spirits started as an effort by our Calgary-based team member Toby and his friend Larry five years ago to raise funds for the building of a Childrens’ Mental Health facility in Calgary. As with many of our team’s family members and network, Toby’s family and friends had experienced firsthand the real-life barriers that come with mental wellness challenges.
What started out as a small effort in a small venue, five years later, culminated in the incredibly successful 2019 Raising Spirits, hosted in Calgary with more than 180 attendees. The event has been incredibly successful due to Toby, his family, and a dedicated committee. In 2019, the initiative ended up hitting a huge milestone with single-year contributions at more than $71,000, bringing the total raised to date to over $95,000.
This will be difficult to top, but Toby and his amazing wife, family, and committee are undaunted. Shovels have now gone into the ground, and the facility has begun construction. Check back often for updates on this exciting project!
Prime started out as a sponsor with this initiative several years ago, but with Toby having joined the team, we are more committed than ever to supporting our community in Southern Alberta through #raisingspiritsyyc.
Kids and parents alike, we’ve got your back. Follow @raisingspiritsyyc on Instagram and @raisingyyc on Twitter for updates on our next fundraising endeavours.
Our intrepid team member Craig has literally put himself in the race against MS! We’re proud to put our name behind an ambitious cycling team that has participated in the Vancouver Island MS Bike Tour in 2018 and 2019. Their team raised thousands of dollars for MS, and looked pretty stylish doing it!
Prime Capital is a big supporter of its team and invests in each of its team member’s charitable initiatives. When our team gives back to their communities, we want to be there alongside them as they live our values and theirs!
Want to take part in your local race? Visit MS Bike Ride to register, donate, or connect with a nearby ambassador. If you’re lucky, you might just see Craig!
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Join the celebration! Prime Capital is more than a financial firm – we’re a community, a legacy, and a trusted partner. Follow us on LinkedIn to stay up to date with our anniversary-related posts and events, and don’t forget to enter our giveaway.
Dan V2024-10-01Trustindex verifies that the original source of the review is Google. Great company to work with! Great service, super quick! Jennifer Keith2023-03-24Trustindex verifies that the original source of the review is Google. Fantastic leasing company to work with. Angela and her team are professional, responsive, understanding, and will work closely with you to create a leasing plan that works for you considering the cyclical nature of your business and industry specifically. White glove treatment from everyone with never a single detail missed. Will be working with them as long as we can! Blair Bondar2023-02-16Trustindex verifies that the original source of the review is Google. Over the past 15 years we have enjoyed our relationship with Prime and their exceptional people. They take the time to understand more than just the dollars being requested and take the time to get to know their clients and their business. B M2023-02-13Trustindex verifies that the original source of the review is Google. Prime Capital was able to put together a solution for us. Although it was not the right fit for us at this time I would not hesitate to work with them again for future projects. Gordon McCallum2023-02-13Trustindex verifies that the original source of the review is Google. I've had the good fortune of working with the team at Prime Capital over the years on numerous occasions, both as a customer and as a referral partner. Angela and her team are hard working, responsive, and great to deal with. Highly recommended. Kerry Brabant2022-04-29Trustindex verifies that the original source of the review is Google. The Prime Capital team is always a pleasure to work with. I don't know anyone more knowledgeable in her industry than Angela! We have done 3 transactions with Prime Capital and it is always competitive, fast and easy. Not only at the front end of the lease but at the end of the lease as well. Thanks for all your help Prime Capital team! Darlene Hildebrandt2020-07-24Trustindex verifies that the original source of the review is Google. Angela and the team at Prime Capital are always able to handle my business needs. I've worked with them 3 times and each time it is easy, stress-free, and I am able to get the upgraded equipment needed to advance my business quickly. Thank you for a professional and friendly service! I would and have recommended you to other businesses. Ryan RSK2020-07-23Trustindex verifies that the original source of the review is Google. I had a very good experience with Angela and her team. She was really patient with a lot of the red tape that we needed to get through and regularly checked in to make sure things were still progressing the way we wanted. It was a pleasure. Dan Matheson2020-07-20Trustindex verifies that the original source of the review is Google. I have leased numerous and varied pieces of equipment through Prime Capital and have always been impressed with the professional and pleasant staff. Angela and her team have never failed to impress me.
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