Celebrating 25 Years of Excellence in Serving Our Community

Thank you for being part of our journey. Together, we’ve built a legacy of success.

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Our Story

Prime Capital began as an idea based on necessity and opportunity.

But not our sense of opportunity—yours. Let us explain.

Back in the day, when entrepreneurs like you needed access to capital to secure critical productivity equipment for your business, the options available tended to put financial handcuffs on your business. This often involved locking yourself into an agreement based on the realities of the day, along with the unfavourable credit conditions that followed.

Businesses have always changed, and a 10-year business plan used to be the norm. However, we understand today that business plans are far more agile and move quickly thanks to new technologies. This new reality means that businesses need to be able to respond to changing conditions on the fly to stay competitive. Back on the lender side of things, we found the financial sector has not kept pace.

This is where Prime Capital’s vision was born.

By leveraging new technologies the same way entrepreneurs do in their fields, we are helping more businesses secure critical assets faster and with more predictability in their budgets.

We’re not content to simply get you over the finish line. Your success is our success, and with a flexible leasing plan for your heavy equipment, you can start achieving tomorrow’s results today.

Book a free discovery call!

Our Journey: Milestones of Excellence

Click through our timeline to learn more

2000

Prime Capital is Founded

2006

$’s under portfolio: 10 million

A large green tractor plows a field.

2008

Contracts: 500

2012

$’s under portfolio: 12 million
Employees: 5

2015

Contracts: 1000

2018

$’s under portfolio: 50 million

2020

Employees: 10

2022

$’s Under Portfolio: 100 million
Contracts: 2000

2024

Employees: 25

2025

$’s Under Portfolio: 160 million
Contracts: 2700

2000

Prime Capital is Founded

2006

$’s under portfolio: 10 million

A large green tractor plows a field.

2008

Contracts: 500

2012

$’s under portfolio: 12 million
Employees: 5

2015

Contracts: 1000

2018

$’s under portfolio: 50 million

2020

Employees: 10

2022

$’s Under Portfolio: 100 million
Contracts: 2000

2024

Employees: 25

2025

$’s Under Portfolio: 160 million
Contracts: 2700

2000

Prime Capital is Founded

2006

$’s under portfolio: 10 million

A large green tractor plows a field.

2008

Contracts: 500

2012

$’s under portfolio: 12 million
Employees: 5

2015

Contracts: 1000

2018

$’s under portfolio: 50 million

2020

Employees: 10

2022

$’s Under Portfolio: 100 million
Contracts: 2000

2024

Employees: 25

2025

$’s Under Portfolio: 160 million
Contracts: 2700

Impact on Edmonton: Community Contributions

500+

businesses supported in financial growth

10,000+

Canadians impacted by our work

Hundreds

of volunteer hours dedicated to local causes

10,000+

individuals educated through financial literacy programs

500+

businesses supported in financial growth

10,000+

Canadians impacted by our work

Hundreds

of volunteer hours dedicated to local causes

10,000+

individuals educated through financial literacy programs

Past and Present Community Initiatives

In 2017, we partnered with the Unleashed Results team to participate in their Delivering Compassion initiative. Here, like-minded community leaders, organizations, and willing committed humans come together to assemble and deliver hundreds of meals for Edmonton’s less fortunate citizens.

One of the things our team noted, was the many folks who received the meals thankfully, but were woefully dressed in the frigid, -30ºC weather. Just a couple of hours in the cold was a stark reminder of how difficult it is to live without a place to call home—especially when the weather turns freezing.

An evening of teamwork turned into a team-inspired project: What if we could collect goods from our network of amazing partners, vendors, and clients, to provide a ‘backpack’ full of personal items to bring a little warmth to those living mostly on the streets in our very cold winters? They even came up with an initiative title, based on our core value, #WGYBackpack.

The team worked with local charities to research, build up a list of needed items from various city shelters, and a plan. A few months later, the first year’s 200 backpacks were assembled and delivered to the Mustard Seed.

Our team’s feeling about this initiative? “This was the best team-building exercise we have ever done.”

Each year the goal grows from 200, 300, and beyond! Get in touch to learn how you can help make this year even bigger.

Raising Spirits started as an effort by our Calgary-based team member Toby and his friend Larry five years ago to raise funds for the building of a Childrens’ Mental Health facility in Calgary. As with many of our team’s family members and network, Toby’s family and friends had experienced firsthand the real-life barriers that come with mental wellness challenges.

What started out as a small effort in a small venue, five years later, culminated in the incredibly successful 2019 Raising Spirits, hosted in Calgary with more than 180 attendees. The event has been incredibly successful due to Toby, his family, and a dedicated committee. In 2019, the initiative ended up hitting a huge milestone with single-year contributions at more than $71,000, bringing the total raised to date to over $95,000.

This will be difficult to top, but Toby and his amazing wife, family, and committee are undaunted. Shovels have now gone into the ground, and the facility has begun construction. Check back often for updates on this exciting project!

Prime started out as a sponsor with this initiative several years ago, but with Toby having joined the team, we are more committed than ever to supporting our community in Southern Alberta through #raisingspiritsyyc.

Kids and parents alike, we’ve got your back. Follow @raisingspiritsyyc on Instagram and @raisingyyc on Twitter for updates on our next fundraising endeavours.

Our intrepid team member Craig has literally put himself in the race against MS! We’re proud to put our name behind an ambitious cycling team that has participated in the Vancouver Island MS Bike Tour in 2018 and 2019. Their team raised thousands of dollars for MS, and looked pretty stylish doing it!

Prime Capital is a big supporter of its team and invests in each of its team member’s charitable initiatives. When our team gives back to their communities, we want to be there alongside them as they live our values and theirs!

Want to take part in your local race? Visit MS Bike Ride to register, donate, or connect with a nearby ambassador. If you’re lucky, you might just see Craig!

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Don’t Just Watch – Be a Part of Our Future!

Join the celebration! Prime Capital is more than a financial firm – we’re a community, a legacy, and a trusted partner. Follow us on LinkedIn to stay up to date with our anniversary-related posts and events, and don’t forget to enter our giveaway.

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